Placing The Brakes On Quick Fashion

It is derived from nonrenewable assets,requires a great deal of energy for extraction and processing and releases vital byproducts. The pace of thishedonic treadmillcontinues to ramp up exponentially. Five years ago,McKinsey reportedthat shorter manufacturing lead instances enabled by technology and revised enterprise methods enabled brands to “introduce new lines more frequently. Zara presents 24 new clothing collections annually; H&M offers 12 to 16 and refreshes them weekly.” This acceleration and proliferation of “newness” served as a constant draw to deliver customers back to websites and stores.

Luxury manufacturers like Louis Vuitton and Hermès are buying and selling conventional leather-based with …