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But if you know you’d prefer to work with clients face-to-face, you might choose to start a ghostwriting business instead. That’s why it’s so important to take your work preferences into account, as well. Financial plan — Create a detailed outline of your business financials. Include your start-up costs, your initial financial productions, and how you anticipate generating funding. Products and services — Use this section to describe your products and services in detail, and outline what differentiates your product from others in the market. Whether you choose an option from the list above …