A very successful business owner knows that the key to success is in hiring the right men and women to do the job. Also, Weber (2005) found that financial institutions use five approaches (he calls them models) for successful integration of sustainability into the banking business: event related integration of sustainability, sustainability as a new banking strategy, sustainability as a value driver, sustainability as a public mission and sustainability as a requirement of clients.
Thus, the focus on sustainability and whether or not the industry follows the politics of constraints or the politics of the possible may be influenced by …