Closer to home, firms are being pushed on all fronts to turn out to be more vocal on a extensive range of advanced social, political and moral issues. When we requested FT Moral Money readers whether or not they felt more strain for his or her organisations to take a stand, the response was a resounding “yes” . When asked in regards to the risk of backlash for talking out, one reader mentioned they had “received extra backlash from employees for not talking out”. In 2012, as opposition grew to a proposal in Minnesota to entrench a ban on same-sex marriage, Hubert Joly debated the method to reply. Joly was then operating Carlson, a worldwide travel group which had its headquarters in the state. Given the strength of Christian support for the ban, he puzzled if the voice of a business chief had legitimacy.
The chief executive of a commerce …