The automotive market has witnessed a significant shift with Manchester-based Eyeballs to Datapoints Ltd announcing its expansion through the acquisition of Factor Sales, a specialist provider of aftermarket industry insights.
Bringing Together Market Intelligence and Aftermarket Data
Eyeballs to Datapoints, the company behind Automotive Insights, has bolstered its market intelligence capabilities by purchasing the business and key assets of Factor Sales. This strategic move combines Automotive Insights’ full market intelligence prowess with Factor Sales’ data and insights tailored specifically to the UK automotive aftermarket.
Andy Barratt, a seasoned automotive executive who formerly served as Ford UK’s managing director and now sits on Eyeballs to Datapoints’ advisory board, views this acquisition as a strategic play. He believes it will provide a more dynamic and holistic view of consumer behavior and aftermarket responses.
Andy Barratt commented, “Data is the new horsepower. The strategic acquisition of Factor Sales demonstrates our commitment to delivering the most full and dynamic view of both what consumers are thinking and doing, and how the aftermarket is responding.”
Isaac Shalaan, co-founder and technical director of Factor Sales, expressed his enthusiasm about joining Eyeballs to Datapoints. He praised the company’s approach, believing that this merger can firmly establish Factor Sales as a mission-critical partner for those operating in the aftermarket.
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Strengthening Expertise and Expanding Offerings
This acquisition follows further investment in the company’s leadership team earlier this year. Nick Richardson, executive director of Automotive Insights & Research Services, added: “We are delighted to have acquired the business and key assets of Factor Sales and to welcome Isaac and Seb to our expanding team.
Nick Richardson, executive director of Automotive Insights & Research Services, shared his excitement about the acquisition. He believes that Factor Sales’ integration will enable the company to extend its impact into the aftermarket, aspiring to become a mission-critical partner for any company that is serious about the aftermarket industry.
The acquisition follows further investment in the company’s leadership team earlier this year. Former Auto Trader research and data director Richard Walker joined the business as executive director of research, data and insights, strengthening its expertise as it looks to expand its automotive intelligence offering.
The automotive industry is evolving at a rapid pace, with new technologies, consumer behaviors, and market trends constantly reshaping the market. This acquisition signals a significant step towards addressing the increasing need for robust, reliable, and forward-looking data-driven insights in the UK automotive aftermarket.
